ICE Model Management was founded in 1995 by Steffi Freier in Cape Town, South Africa. With immediate success, the agency opened offices in Johannesburg (1996) currently managed by Jane Celliers, and Durban (2000) currently managed by Tiffany Prior. Over nearly 2 decades, ICE has earned its prestigious standing as the leading model agency in South Africa, representing the best models in South Africa by providing full-service model management for women and men. As an extension of the ICE Model Management offering, ICE Genetics provides more commercial models and ICE Kids provides children and teen models.
ICE is known for developing and managing the professional careers of South African models around the globe as well as bringing top models to South Africa for direct bookings. In addition, the agency is constantly looking for new ways to discover new talent, as it did with Candice Swanepoel and Charlbi Kriek.