Apparence Agency was founded in 1995 by Mrs Frédérique Berthelot with the concept of a creative boutique to work and developp French models in Paris, Bordeaux & Lyon. Our management is individually tailored to the models we represent. We do care and are dedicated to our models to build a strong career for longevity. We commit to a long-term focus on diversity and inclusion and continue helping our talents to reach their full potential with top international collaborations and brand teams.