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s t r a n g e - s t o r e

 


Remember that time when experiencing the timely crackle of electronic dance music meant tracking down exclusive parties like N.A.S.A? Do you remember that era when getting a fix of The Orb or Prodigy meant trekking all the way to the West Village, to Disc-O-Rama for whatever stray white labels may have trickled in.
Now standing in the small but efficently laid out cubicle of Strange Records, shifting through the tidy rows of CD racks overflowing with titles like Best Of Electro Vol I - and the genius Mo Wax compliation Scientific Abstract Type Shit, one realizes that electronic dance music is no longer just fringe. Its grown up in a very quiet but certain way.
As Mal , East Village socialite and resident DJ at Strange testifies "Ambient is the classical music of the 21 th century. We attract a CD buying audience so people are actually listening to the music at home. You get your fanatical collectors who must have everything on a certain label.They'll drop $250.00 in one go. The Fax label coming out of Germany is collosal right now. They release, like, 2 CD's a month at limited editions of only 500 to 1000 a title. "
Which is not to say ambient is the only merchandise Strange trades in. Designed to adresses Electronic Culture's every need the stock includes but is not limited : to Rohan Quine's and Julian Cope's debut novels, T-shirts and other assorted gear by Go Global and Shift , big ass jeans by Grind and Ally pendants (advanced subtle energy computer chips that surround your body with protective electro-magnetic vibrations).
This timely little harberdashery pulls in all types ranging from doe eyed Connecticut teenagers waddling in their first pair of big-asses to the post-hippie sorts who nod sagely to the Stockhausen references only they can deduce.
On our last visit to Strange owner Collin (along with the bewitching Karen) had just flown in from Detroit with loads of old school Electro tracks. As we pop locked and smurfed to the spitfire rythms coming from the twin decks perched in the back of the store, an involuntary shiver hit us. One day they'll be writing heavy duty Situationist style pop theory books about this stuff and punters will testify as to the legendary evenings spent in a small but vital store call Strange. Make history, shop there.

 

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