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At
castings there are three factors needed to create a "click".
One, the girl (skin, bone structure, height). Her personality (Shy?
Brassy? Mysterious?) and of course, the personal style.
Beth is wearing a belted khaki shirt-jacket on top of a simple cotton
T-shirt with navy blue culottes, sandals and... (here comes the
"hmmm" factor" )... a red liberty print tote that
is so nothing, yet so perfect, in one glance you get a great feeling
of what this girl communicates.
It's the feeling of clam-bakes on a New England beache while a huge
Providence, Rhode Island summer house looms in the background. It's
a feeling of teenaged girls with not a scrap of jewelry on, emanating
wealth just by the nuances of their diction as they amble through
a Greenwich high school pep rally. It's a feeling that is utterly
laid back yet at the same time, completely entitled.
Beth 's here at the MDC offices for a gig as Model-Of-The-Week,
but all this charisma, it's so much more than four Polaroids. All
that effortless style, the kind that champion All-Americans like
Ralph Lauren and Michael Kors, Tommy Hilfiger and Marc Jacobs have
built empires on...this girl is not a MOTW. She's a cover!
And as irony would have it, Beth was a design student sitting on
Brooklyn's L train when an IMG
scout approached her. She had come to NY to pursue a career
in graphic design, scoring an interning stint at Baron & Baron
with the aim to learn as much as she could about the highly selective
image industry.
"When I was at Baron & Baron, one of the things I had to
do was organize the fashion magazines there. Who would have thought
I would be going out for castings and be in those magazines!"
muses Beth with amazement on the cab ride to the shoot location.
And of course some of those castings sent her back to the Baron
& Baron offices, this time not as a bright eyed intern marveling
at the workings of the fashion machine, but this time as a prospective
cog in the wheels.
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