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| April 9, 2004 ›

Radical Lydia


Lydia Hearst/Ford. Ph Steven Meisel /It Vogue April 04.
Catch the slight distortion of the lens shifting the head to neck ratio, the high eighties make-up and those vibrant eyes. Viramontes would have blushed. The new Italian Vogue is a keeper, as is the cover-girl, Ford's new force, Lydia Hearst. Though she's only been modeling for three months, Miss Hearst is already skyrocketing as one of the most coveted new faces around. And with Cameron, Dasha, Jenny Harper and Remy recharging the board, it looks like Ford is getting ready to retake the high editorial territory. Then there's new find Juliana, a half Japanese, half Brazilian newcomer so special MDC is clearing room just for her. Stay tuned.

Modeling's Most Wanted


Gemma/IMG. Ph. Meisel for It Vogue Suppl. March 04
12 for Versace+10 for Prada+6 for D+G = what? The trend of designers trying to pack as many retail "looks" on set for maximum bang on their dollar. It sure is a buyer's market for the FW 04 campaigns and whilst it's too soon to print the particulars of the bookings (or the scandalous fees), a new generation of stars is moving up market. When MDC was done counting the sheer quantity of key show and editorial bookings over the past two months, these were the second season girls most likely to succeed. Don't worry though, for the Darias and Julias and Eugenias of the world. The market moves so fast now, those girls are veritable veterans. Stay tuned next week for MDC Top Ten Newcomers.
1.Gemma/IMG
2.Rianne/Elite
3.Mariya/DNA
4.Caroline Trentini/Marilyn
5.Caroline Winberg/Women
6.Polina /City (Paris)
7.Lily Cole/Storm (London)
8.Querelle/City (Paris)
9.Michele Buswell/Marilyn
10 Nicole Trunfio/Women

IZA ON THE HORIZON


Iza/Karin. Ph Lee Broomfield
Clients might want to catch Karin rising star Iza, while she's on the go-see circuit as this audacious newcomer came off the FW04 runway season with Paris appearances for Comme des Garçons, Helmut Lang, Chanel, Rick Owens, Louis Vuitton. Round that out with her upcoming editorials in Numero w. Solve Sunsbo and Vincent Peters, Brit Vogue w. Lee Broomfield and Paolo Roversi, Italian Vogue w.Corrine Day and V magazine w.Laurie Bartley and what you have is the kind of stealth fresh face that certain clients like to claim as their own.