generation models was created to help modelling to adapt to new generations and technological advancements. We want our brand to be recognised for its energy, ambition and professionalism, and our passionate belief in the individual as a whole and not just as a model; therefore, we ensure that we make personal and individual service a hallmark for both clients and models alike. Alejandro Becker, the founder of this project, aims to provide models and clients with personalized service, based on the respect, professionalism and humanism that characterizes our brand. We work with people and for people, and we will never forget our premise of honesty and integrity when doing our work. We will be based in Barcelona, focussing on the development of ‘New Faces’, and will count on all possible tools for their professional growth.