Heroes New York opened in September 2015 in the heart of Soho.

Born from a desire to bring back the talent to the forefront of Fashion - amidst a climate of ‘overcrowding' - Heroes has already established itself as one of the world’s leading independent agencies.

Embracing the various strengths of the models we represent, we have focused our management on the current dynamic of Art and Commerce, and fought the notion of the 'disposable model'. Our belief is that the new face to watch today should also have the opportunity to be the icon of tomorrow.

To do so, we approach the industry in a proactive manner, bringing brand and talent together. Curating every aspect of careers hand in hand with the individuals we represent, but more importantly adapting our management to the ever-evolving movement of fashion and society.

The 'Heroes model' has a drive to constantly be the best they can be, to adapt to the current market, and to do so whilst keeping the essence of self.
The goal being for the team talent/agent to turn personal strengths and passions into a successful global brand, and to do so whilst never forgetting the need to pay forward.

In July 2020, Heroes partnered with the Black in Fashion Council as they work to lead and instigate real, much needed change towards a more inclusive fashion industry. As a business, we are proud to represent many BIPOC models, whose wellbeing and treatment has always been at the heart of what drives HEROES. Alongside the BFC and our agency partners, we are committed to working towards being a part of the solution so that our models are allowed to work in safe and inspiring conditions.

Heroes is not a new agency, it is a new way of managing talent, and a partner in the evolution of Fashion globally.